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Marketing Tips – Electronic Business

 

 


 

 

 

 

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Likeable Social Media (3rd edition)
Author: Dave Kerpen, Michelle Greenbaum
Publisher: McGraw-Hill Education, 2019

Conversational Marketing : How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and how you can too) *
Author: David Cancel, Dave Gerhardt
Publisher: John Wiley & Sons, 2019
Print Book: Library Catalogue

Myth in Modern Media Management and Marketing
Author: Kreft, Jan and others
Publisher: Routledge, 2020

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Kellogg on Branding in a Hyper-Connected World
Author: Alice M. Tybout and Tim Calkins
Publisher: John Wiley & Sons, 2019

Influencer : building your personal brand in the age of social media
Author: Brittany Hennessy
Publisher: Citadel Press, 2018
Print Book: Library Catalogue

How to Succeed in Cyberspace
Author: Colin Haynes
Publisher: Routledge, 2018
Print Book: Library Catalogue

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《行銷靠社群》
Author: 朱俊昌,張天秀,葉小東
Publisher: 今周刊,2017

《網店視覺營銷》*
Author: 于小琴,趙太平
Publisher: 重慶大學出版社,2018

《數碼行銷的哲學》*
Author: 朱俊昌,張天秀,葉小東
Publisher: 三聯書店,2018
Print Book: Library Catalogue

 

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《跨界紅利:互聯網時代企業經營新思路》
Author: 王靖飛
Publisher: 化學工業出版社,2017

《量化行銷時代》
Author: 克.傑佛瑞
Publisher: 大牌出版,2018
Print Book: Library Catalogue

看雜誌 [第207期] :電商X網紅超強變現力
Author: 看雜誌編輯部編著
Publisher: 華人希望文化事業有限公司,2019

 

 

 * About the Authors and Content:

David Cancel

  • Cofounder and CEO of Drift, the world's leading conversational marketing and sales platform
  • A serial entrepreneur, podcast host (Seeking Wisdom), angel investor, and advisor Dave Gerhardt

Vice president of marketing at Drift, as employee #6 joined in 2012 , he's helped to create the category of conversational marketing and get 150,000-plus businesses onboard

Dave Gerhardt

  • Vice president of marketing at Drift, and helped to create the category of conversational marketing and get 150,000-plus businesses onboard.

The Internet has changed buyer expectations.  Excellent customer service is also expected at websites of business-to business and software-as-a-service companies.  In Conversational Marketing, the authors explain how companies are turning to real-time messaging and chatbots to improve the online experience they give customers and increase sales.

Source: Business Book Summaries

 

朱俊昌

  • 提供搜索引擎改良服務公司YouFind董事及創辦人
  • 從事網絡行銷20年,創立數碼化聯盟(DTA)

張天秀

  • 以諾顧問亞洲的創辦人及首席策略師、日本Ginza West的香港合夥人
  • 數碼化聯盟(DTA)的創會會長

葉小東

  • 擁有多年金融監管、國際企業管理顧問、市場調研的豐富經驗
  • 數碼化聯盟(DTA)副總裁

《數碼行銷的哲學》分六章節講解網絡行銷各種概念和實例分享,包括何謂數碼行銷、數碼行銷演進史、數碼行銷工具坊、如何建立一個成功的數碼行銷模式、數碼行銷如何影響公關行業,以及非政府機構對數碼化的需求。

Source: 香港書刊版權授權協會SUEP電子書