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Marketing Tips – Branding

You may browse selected articles from below e-databases via one of the following means:

  • E-Account; or
  • Library card; or
  • Smart Identity Card allowed for Library Purposes; &
  • Password




  • Higgins, Paul A.T. “Options to Reduce the Consequences of Climate Change.” Bulletin of the American Meteorological Society, Vol. 101, Issue 1, Jan. 2020.
  • Hoover, Street Katherine. “The Carbon Cycle and Climate Change: Using an active, problem-based approach to understand the carbon cycle and climate change.” The Science Teacher, Vol. 87, Issue 1, Aug. 2019.
  • Mohammadi, Mohammadreza; Finnan, John; Baker, Chris; Sterling, Mark. “The Potential Impact of Climate Change on Oat Lodging in the UK and Republic of Ireland.” Advances in Meteorology, Vol. 2019, Mar. 2020.

  • "A Brand New World." The Economist, vol. 434, no. 9178, 25 Jan 2020, pp. 55-57.
  • Schmidt, Cory. "More Brands are Bringing Content Creation in-House." Information Today, vol. 37, no. 4, May 2020, pp. 38.

  • 楊敏、陳子凝。〈自媒體品牌推廣的創新模式研究〉。《價值工程》,2019年16期
  • 趙子蘊、 李碩。〈品牌推廣中信息圖表視覺化的應用研究〉。《美與時代(上)》,2020年03期。。
  • 廖俊云、徐宇航。〈品牌新趨勢——人格化營銷〉。《金融博覽》,2020年09期。