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e-Book Highlights - Social Media Era

Have you ever calculated how much time you have spent on Facebook, WhatsApp and Instagram every day? Do you have any ideas on how to better use social media? Let us go through the recommended e-books below for skills of survival in the age of social media.

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《中老年人快樂學Facebook+LINE》
Author: 文淵閣工作室
Publisher: 碁峰資訊,2016

《臉書統治網路的八個觀念:馬克.祖克柏打造十五億用戶王國的秘訣》
Author: 李棋芳
Publisher: 大喜文化,2015

《行銷靠社群:零秒成交,讓顧客想都不想的超猛下單術》
Author:今周刊
Publisher:今周刊,2017

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《從媒體看通識》
Author:王曉龍
Publisher:超媒體,2015

《讓品牌「飛」!:策略社交媒體、網絡營銷實戰秘笈》
Author:凌羽一
Publisher:經濟日報,2014

《社交影響力.Social Roi》
Author:梁志成
Publisher:經濟日報,2015

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《雲社群時代:用大數據引爆粉絲紅利》

Author:玄浩、申東山
Publisher:中國經濟,2016

《互聯網下半場》
Author:李光斗
Publisher:中國人民大學,2017



《新媒體視野下的大眾文化傳播》
Author:張莉等
Publisher:四川大學,2016

 

 

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New power: how power works in our hyperconnected world—and how to make It work for you
Author:Heimans, Jeremy and Henry Timms.
Publisher:Knopf Doubleday Publishing Group, 2018.



 Influencer: building your personal brand in the age of social media
Author:Hennessy, Brittany.
Publisher: Kensington, 2018.

Social media wellness: helping tweens and teens thrive in an unbalanced digital world
Author:Homayoun, Ana.
Publisher:SAGE Publications, 2017

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Antisocial media: how facebook disconnects us and undermines democracy
Author:Vaidhyanathan, Siva
Publisher:Oxford University, 2018

Selfies: why we love (and hate) them
Author:Tiidenberg, Katrin.
Publisher:Emerald, 2018

Young people, social media and the law
Author:Simpson, Brian.
Publisher:Routledge, 2018

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Social media audits: achieving deep impact without sacrificing the bottom line
Author:Gattiker, Urs E.
Publisher:Elsevier Science & Technology, 2013

The social executive: how to master social media and why it’s good for business
Author:Kasian-Lew, Dionne
Publisher:John Wiley & Sons Australia, 2014

Social media rules of engagement: why your online narrative is the best weapon during a crisis
Author:Matejic, Nicole
Publisher:John Wiley & Sons Australia, 2015